For those who asked me about the previous post, don't panic. haha. I'll write in my personal blog if i have to say something like that. ^_^ You all may find this irrelevant, but do read on because i think it's all part of life which we may face now or in future.
Have you all heard of what happened to the Diet Pepsi company in 1993? That company was actually accused of putting objects in their pepsi cans. This 'emergency' reflects the pertinent weaknesses and strengths in the society for us to learn from. It actually revealed that the success of the Diet Pepsi company all lies in the proper planning and communication skills of their multi-functional crisis team. I find this case a very unique one because it was something which the company had to deal with immediately, or else it might affect their brand name....
which then brings me to talk about : YOUR REPUTATION
Your reputation - in many ways it can be considered as one of your most valued assets. It's what people use to judge who you are, and more importantly, whether they want to work with you. In essence, your good name is your brand and you sometimes have to defend it against others who attempt to damage it in some way. And in today's world of blogs, online forums and uncontrolled media, it's easier than ever for others to damage your good name and your reputation. In fact, in many cases, you can be totally innocent and still have others attempt to damage your reputation: perhaps for competitive reasons, maybe they're mad at you for some unrelated issue, or maybe you just happen to have the same name as someone else who deserves rebuke. Those situations are as much (and sometimes far more serious) of a crisis as a fire, earthquake, or strike. You need to plan ahead, prepare for these situations and be able to extricate yourself from them when they happen.
At the end of the day, ask yourself what you'll do when someone damages your reputation- which you've tried to built up all these years.
